I learned a new word the other day, Captology, and it helps me define an area of thought of particular interest (thanks to my buddy Crosby!) I was talking with him about some of my recent posts covering geo-temporal and microcrowd concepts and he suggested that I check out a particular Stanford University website. According [...]
Entries Tagged as 'Online Advertising'
Captology and Microcrowd Influence
July 18th, 2007 · 2 Comments · Mashups, Microcrowds, Online Advertising, Tagclouds, Web 2.0, Web Marketing
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The Tangible Cost of Bad Trade Show Schwag
April 29th, 2007 · 3 Comments · Online Advertising, Web Marketing
Tradeshows and The Schwag they effuse; we’ve got to get real here.
Bad schwag gets thrown away immediately. Not only does it NOT make it onto desktops, it causes harm to the environment. And all of you who don’t believe the environment is an important issue can go flip a duck.
Schwag has weight. When consumers are [...]
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AdTech:day1: Comments on Startups, Bubbles and Buyouts
April 24th, 2007 · No Comments · Online Advertising
The Title of the session: Internet Economy: Startups, Bubbles and Buyouts
Moderator:
Roger McNamee: Managing Director Co-Founder – Elevation Partners
Panel:
Alex Gove, Principal Walden Venture Capital
William C. Park, Entrepreneur – transitioning to new role…
Safa Rashtchy, Managing Director, Sr Internet Analyst, Piper Jaffray & Company
Neil Garfinkel, Partner, Francisco Partners
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Directions from the Mod to the audience:
Small company looking for capital [...]
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