Comments on: The Tangible Cost of Bad Trade Show Schwag http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/ a discerning viewpoint Sun, 09 Aug 2009 03:31:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Trade Show Marketing http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/comment-page-1/#comment-6240 Trade Show Marketing Wed, 27 Feb 2008 09:21:49 +0000 http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/#comment-6240 I haven't been into the show you're talking about. Hmm I guess someone is making schwag as collectibles, though not bad at all. Making schwag memorable to the attendee is only an offset issue, what really matters is the impact of tradeshow as it is. I have one of those flashy thing.:-) -Jan I haven’t been into the show you’re talking about. Hmm I guess someone is making schwag as collectibles, though not bad at all. Making schwag memorable to the attendee is only an offset issue, what really matters is the impact of tradeshow as it is.
I have one of those flashy thing.:-)

-Jan

]]> By: Lisa Brewster http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/comment-page-1/#comment-5783 Lisa Brewster Wed, 06 Feb 2008 23:56:24 +0000 http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/#comment-5783 Although not specifically in reference to AdTech, the schwag that gets the greatest exposure is shirts, stickers, and buttons...just about everything else is going to be buried in someone's desk or laptop bag. That isn't necessarily a bad thing if you're trying to target a key purchaser's decision at some critically useful moment, but most companies in my Web 2.0 startup background don't find themselves in that position with the general public very often. Favorite piece of schwag: Opera's tshirt. I immediately fell in love with the design when they gave a few out at Barcamp San Diego last year. Most useful schwag: My official "conference bag" is a laptop backpack I got from an HDI conference several years ago. Worst schwag: Printed syringe promoting some movie that I never heard more of outside of the context of that Valley Schwag package. Although not specifically in reference to AdTech, the schwag that gets the greatest exposure is shirts, stickers, and buttons…just about everything else is going to be buried in someone’s desk or laptop bag. That isn’t necessarily a bad thing if you’re trying to target a key purchaser’s decision at some critically useful moment, but most companies in my Web 2.0 startup background don’t find themselves in that position with the general public very often.

Favorite piece of schwag: Opera’s tshirt. I immediately fell in love with the design when they gave a few out at Barcamp San Diego last year.

Most useful schwag: My official “conference bag” is a laptop backpack I got from an HDI conference several years ago.

Worst schwag: Printed syringe promoting some movie that I never heard more of outside of the context of that Valley Schwag package.

]]> By: Hawktane http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/comment-page-1/#comment-42 Hawktane Tue, 01 May 2007 05:12:13 +0000 http://eponymousx.com/blog/2007/04/29/web-marketing/the-tangible-cost-of-bad-trade-show-schwag/#comment-42 I have to say the best schwag item I got at AdTech was the hackey sack from Mochila. I wouldn't enter any tournaments with it but for a freebie it's pretty nice. It is red and white and has their logo imprinted on it. It has a nice firm bounce off the knee and it's stable when airborne. I have to say the best schwag item I got at AdTech was the hackey sack from Mochila. I wouldn’t enter any tournaments with it but for a freebie it’s pretty nice. It is red and white and has their logo imprinted on it. It has a nice firm bounce off the knee and it’s stable when airborne.

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