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Justin’s integrity is his dilemma

April 6th, 2007 • Brian Caldwell
1 CommentIntegrity, Web 2.0, Web Marketing

Justin Kan’s integrity is his dilemma. Everyone I know that has met Justin, myself included, have universally characterized him as “genuine” and “real”, but not real in the cable television sense of the word. His dilemma is that this might be his special star secret. His persona is the key to his success.

Now I’m not going to make him out to be similar in nature to that pretty camgirl who turned out to be an actress. Justin Kan, star of justin.tv is just one of those guys you meet and think during reflection about the meeting, “he’s nice.” And not nice in the Kathy Gifford sense of the word (or Ann Curry for that matter.)

Fortunately for everyone, we can see Justin at his best and his worst, we see him talk with strangers, “original” friends and his family. (Wait, he censored his call with his mom recently, so I expect they will need to build some rules for themselves.)

The Justin.tv team are getting inundated by thousands of emails from fans and potential business partners. They are developing a “hyper” schedule to control their day. They have discussions about how or if Justin is “HANDLED” simply because he is now doing so much.

Justin is doing so much MORE than he used to do. I can only speculate, because I did not have a camera following Justin before he hit the SF tech scene with the sounds of a Concorde jet at full speed, but I suspect that Justin’s life has changed quite dramatically over the last couple weeks.

So the question is, can Justin sustain “HIMSELF”? Can he retain that thing which makes him such a likable guy? Isn’t that a core requirement to his success?

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One Comment so far ↓

  • Mike D

    I agree with you 100% that his life has changed much more than he ever would have expected. I think he really expected that he would just be leading a normal life but, all of a sudden, his life has become answering fan e-mails, answering the same interview questions over and over again, etc. While it’s interesting to witness that in real-time, I think most of us would rather see Justin lead a more normal life and just be himself. I hope all of the media exposure cools off a little and we can just watch Justin being Justin.

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