eponymousX

a discerning viewpoint

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Entries from April 29th, 2007

The Tangible Cost of Bad Trade Show Schwag

April 29th, 2007 · 3 Comments · Online Advertising, Web Marketing

Tradeshows and The Schwag they effuse; we’ve got to get real here.
Bad schwag gets thrown away immediately. Not only does it NOT make it onto desktops, it causes harm to the environment. And all of you who don’t believe the environment is an important issue can go flip a duck.
Schwag has weight. When consumers are [...]

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New(?) Phone Scam

April 24th, 2007 · No Comments · Scams

This story is relayed to me directly from the daughter involved. But no facts were double checked for this post….
Part 1
Mom calls daughter on the daughters cell phone, from Mom’s land-line.
Signal is intercepted and voices are recorded by the interceptor.
Repeat often, until enough of the voices are recorded in order to go to part [...]

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AdTech:day1: Comments on Startups, Bubbles and Buyouts

April 24th, 2007 · No Comments · Online Advertising

The Title of the session: Internet Economy: Startups, Bubbles and Buyouts
Moderator:
Roger McNamee: Managing Director Co-Founder – Elevation Partners
Panel:
Alex Gove, Principal Walden Venture Capital
William C. Park, Entrepreneur – transitioning to new role…
Safa Rashtchy, Managing Director, Sr Internet Analyst, Piper Jaffray & Company
Neil Garfinkel, Partner, Francisco Partners
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Directions from the Mod to the audience:
Small company looking for capital [...]

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When Good Content Goes Bad – News as Fiction

April 23rd, 2007 · No Comments · Integrity

I was researching some information related to what happens to passwords when you die (that’s another story) and stumbled across an interesting bit of post-factum editorial revisionism by Wired. It seems that a particular author may have some problems based on the inability of Wired to track down some of the sources in the [...]

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The Importance of Words in Web Navigation

April 23rd, 2007 · No Comments · Geo-temporal, Web 2.0, Web Marketing

Open API’s ROCK
I’ve written a few posts about Twitter already, fascinated with the simplicity of their pure concept. What a wonderful service, open to new ideas by exposing their API. In my eyes this is very forward looking because the Twitter team is expecting to see not just one community build up around the core [...]

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Twitter Emergency Alert System

April 22nd, 2007 · 1 Comment · Mashups

Has a Twitter emergency alert system been built yet?

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